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    Global Marketing Study Set 5
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    Exam 6: Global Information Systems and Market Research
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    For Research,the Unit of Analysis Can Be a Single Country
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For Research,the Unit of Analysis Can Be a Single Country

Question 9

Question 9

Multiple Choice

For research,the unit of analysis can be a single country or region;however,for all market-entry decisions,________ data are not required.


A) specific city
B) statewide
C) provincial
D) districtwide
E) countrywide

Correct Answer:

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