Question 1

Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct ________ resources for the organization.

Accepted Answer

A)  physical 
B)  intangible 
C)  financial 
D)  invisible 
E)  human

Question 2

Organizational capabilities are the special and unique processes that distinguish the organization from its competitors.

Accepted Answer

A) True 
 B)False

Question 3

An internal audit is similar to a financial audit, although it focuses on much more than just the financial aspects.

Accepted Answer

A) True 
 B)False

Question 4

Performance of ________ activities would not be possible without ________ activities.

Accepted Answer

A)  core; support 
B)  primary; support 
C)  support; primary 
D)  strategic; support 
E)  support; core

Exam 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis

Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct ________ resources for the organization.