Brettson Inc

Multiple Choice

Brettson Inc. is a major player in the U.S. consumer electronics markets. It sells radios, televisions, DVD players, and a number of similar products. Its CEO believes that the company can go into international markets with the same product line that it offers in the United States. What might limit Brettson Inc.'s ability to sell a standardized product to a global market using a standardized marketing strategy?

A) modern transportation
B) networked communications technologies
C) rise of the global media phenomenon
D) development of a global culture
E) differences in product and technical standards