Health Born Cereal Corp

Multiple Choice

Health Born Cereal Corp. wants to build its global sales volume quickly. It enters all markets at the lowest price possible it can charge, which undercuts the prices of all its competition. The company knows this might result in initial losses, but in a few years, it should be making substantial profits with a cost advantage over everyone else. This is an example of

A) experience curve pricing.
B) multipoint pricing.
C) market-based pricing.
D) dynamic pricing.
E) price skimming.