The Sales Manager for Jensen Exports Is Deciding on the Firm's

Multiple Choice

The sales manager for Jensen Exports is deciding on the firm's distribution strategy in several markets. He wants to find an area with a shorter channel length. Which factor is the best indicator of this?

A) entry of large discount superstores
B) firm's insistence on dealing with wholesalers instead of manufacturers
C) increased fragmentation of retail system
D) large sales force of competitor
E) smaller sales orders generated from sales calls