In the Context of Product Adoption and Diffusion, Which of the Following

Multiple Choice

In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of relative advantage?

A) How visible is the product to other potential consumers?
B) How easily can potential consumers sample the new product?
C) Can potential consumers easily understand what your product is and how it works?
D) How much better are the benefits of your new product compared to existing products?