Zollien, a Manufacturer of Men's Shirts and Jackets, Has Reached

Multiple Choice

Zollien, a manufacturer of men's shirts and jackets, has reached an agreement with Arbrada Inc. According to the agreement, Zollien will pay Arbrada a substantial fee for the right to use Arbrada's name and logo on some of its clothing lines. This type of arrangement is known as:

A) licensing.
B) cannibalization.
C) line extension.
D) acquisition.