A Fitness Equipment Manufacturing Company Initiates Its New Product Development

Multiple Choice

A fitness equipment manufacturing company initiates its new product development process. The management, along with the product design team of the company, makes estimated cost budgets for each of the potential products. This is an important part of the process as it helps the management in assessing whether the company can afford the new product. In the context of the given scenario, the company is most likely in the _____ stage of the new product development process.

A) development
B) testing
C) analysis
D) idea screening