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    Exam 11: Marketing: Building Profitable Customer Connections
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    Dividing Potential Customers into Groups of Similar People Is Known
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Dividing Potential Customers into Groups of Similar People Is Known

Question 18

Question 18

Multiple Choice

Dividing potential customers into groups of similar people is known as _____.


A) environmental scanning
B) public accounting
C) market segmentation
D) customer relationship management

Correct Answer:

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