Multiple Choice
Hermanett is an annual lifestyle magazine that only covers adventure sports. The magazine targets single men and women who love adventure and lists every year's top spots for adventure sports. Therefore, Hermanett's subscribers are from a niche category of adventure enthusiasts. In the context of consumer market segmentation, which of the following types of market segmentation does Hermanett most likely follow?
A) Psychographic segmentation
B) Product-use-based segmentation
C) Customer-based segmentation
D) Geographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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