Multiple Choice
Horizon Inc., an automobile designer and developer, conducted a survey to understand customer requirements. With the help of the survey data, the company has manufactured cars that suit the needs of its customers. Its newly designed cars are integrated with an advanced technology that lets customers choose the color of the interiors. The company has also designed touchscreens to control the navigation and temperature in the cars. Which of the following concepts has Horizon Inc. employed?
A) Green marketing
B) Place marketing
C) Mass customization
D) Form utility
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Which of the following is the biggest
Q13: Green marketing has created an abundance of
Q14: Hermanett is an annual lifestyle magazine that
Q15: Your target market is the group of
Q16: _ is the description of how people
Q18: Dividing potential customers into groups of similar
Q19: Which of the following statements is true
Q20: Debbilie, a chain of retail cosmetic stores,
Q21: Businesses adopt and identify target markets for
Q22: _ is the ongoing process of acquiring,