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    Principles of Marketing
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    Amor, a Successful Brand of Women's Clothing, Recently Introduced a Line
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Amor, a Successful Brand of Women's Clothing, Recently Introduced a Line

Question 121

Question 121

Multiple Choice

Amor, a successful brand of women's clothing, recently introduced a line of fitness equipment. This is an example of ________.


A) mass customization
B) niche marketing
C) diversification
D) prospecting
E) product adaptation

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