Fosters and Mason House, Two Major Coffee Brands, Competed Neck

Multiple Choice

Fosters and Mason House, two major coffee brands, competed neck and neck based on their product attributes and price promotions. They were soon blindsided by the arrival of Starcoffeez, which focused more on the coffee experience rather than the coffee. This resulted in major losses for the two companies. This is an example of ________.

A) self-competition
B) competitor myopia
C) competitor backlinking
D) marketing myopia
E) perfect competition