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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    ________ Includes Sales Presentations, Trade Shows, and Incentive Programs
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________ Includes Sales Presentations, Trade Shows, and Incentive Programs

Question 141

Question 141

Multiple Choice

________ includes sales presentations, trade shows, and incentive programs.


A) Direct and digital marketing
B) Sales promotion
C) Personal selling
D) Public relations
E) Advertising

Correct Answer:

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