Moral Appeals ________

Multiple Choice

Moral appeals ________.

A) relate to the audience's self-interest by showing that the product will produce the desired benefits
B) attempt to stir up either negative or positive emotions that can motivate purchase
C) range from love, joy, and humor to fear and guilt
D) are directed to an audience's sense of what is "right" and "proper"
E) are based on the idea that practical benefits are more important for consumers than emotions