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    Principles of Marketing
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    Exam 11: Pricing Strategies: Additional Considerations
  5. Question
    In the Case of Services, Captive Product Pricing Is Called
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In the Case of Services, Captive Product Pricing Is Called

Question 34

Question 34

Multiple Choice

In the case of services, captive product pricing is called ________ pricing.


A) by-product
B) optional product
C) two-part
D) bundle
E) segmented

Correct Answer:

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