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    Marketing Management Study Set 11
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    Exam 14: Customer Satisfaction and Customer Relationships
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    In Terms of Customer Dissatisfaction, When Things Go Wrong, Research
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In Terms of Customer Dissatisfaction, When Things Go Wrong, Research

Question 30

Question 30

True/False

In terms of customer dissatisfaction, when things go wrong, research suggests that the primary means to regaining the customer is through an empowered frontline employee.

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