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    Marketing Management Study Set 11
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    Exam 14: Customer Satisfaction and Customer Relationships
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    The Comparison of a Purchase to Expectations Is Thought to Occur
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The Comparison of a Purchase to Expectations Is Thought to Occur

Question 34

Question 34

True/False

The comparison of a purchase to expectations is thought to occur whether the item purchased is comprised primarily of search, experience, or credence characteristics.

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