Multiple Choice
Which of the following perspectives of quality is most likely to be meaningful to people who work in marketing because they are responsible for determining the needs and expectations of the customers?
A) User perspective
B) Manufacturing perspective
C) Value perspective
D) Transcendent perspective
Correct Answer:
Verified
Correct Answer:
Verified
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Q45: The purchasing department helps a firm in
Q46: Which of the following is true regarding
Q47: The value perspective defines quality of a
Q48: During the 1940s and 1950s,after World War
Q50: Customers evaluate a service primarily by the
Q51: Services cannot be inventoried or inspected prior
Q52: The ultimate purchaser of a product or
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Q54: The transcendent definition of quality was first