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Which of the Following Is True of Customers Who Are

Question 13

Multiple Choice

Which of the following is true of customers who are regarded as "promoters" based on the net promoter score associated with these customers?


A) They spread negative comments about the organization.
B) They usually defect at higher rates.
C) They are not likely to purchase from the organization again.
D) They are less price-sensitive and more profitable.

Correct Answer:

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