Multiple Choice
Which of the following statements is true of simulated market testing?
A) It is often conducted on prototype models during the development stage.
B) It is a useful tool for implementing simultaneous product development.
C) It is the final stage in the new-product development and marketing process.
D) It is used to monitor shopper behavior to assess a product's likely performance.
Correct Answer:
Verified
Correct Answer:
Verified
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