Which of the Following Is a Disadvantage of Test Marketing

Multiple Choice

Which of the following is a disadvantage of test marketing?

A) It requires major changes in consumer behavior such as rejecting microwave ovens.
B) It promotes the criticism of an idea,no matter how ridiculous it may seem.
C) It inaccurately predicts the success of a product that creates new consumption patterns.
D) It exposes the new product and its marketing mix to its competitors before its introduction.