Multiple Choice
Which of the following statements is true of the product life cycle (PLC) ?
A) The PLC dictates the marketing strategy to be used for a product.
B) A product spends the same amount of time in the different stages of the life cycle.
C) The PLC for a product form is longer than the PLC for any one brand.
D) Changes in a product,its uses,its image,or its positioning do not affect its life cycle.
Correct Answer:
Verified
Correct Answer:
Verified
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