In Test Marketing,the Greatest Danger Is in Choosing a Test-Site

Multiple Choice

In test marketing,the greatest danger is in choosing a test-site city that ______.

A) does not reflect market conditions in the new product's projected market area
B) is unique in being representative of the entire city,although it is unlike neighboring cities
C) does not respond quickly to changing trends and is highly entrenched in its cultural ways
D) has a racial mix and thus has more diversity than other cities in the projected market area