Multiple Choice
Which of the following is a characteristic of products produced by multinational corporations?
A) Products are developed for global distribution and then tweaked to meet unique market requirements whenever possible.
B) A firm that starts with a local strategy is better able to develop global products.
C) Products are inadequately distributed in local markets.
D) Test marketing is not required for products developed by multinational firms.
Correct Answer:
Verified
Correct Answer:
Verified
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