Multiple Choice
Which statement is true of the maturity stage of the product life cycle (PLC) ?
A) The beginning of this stage is signaled by increased sales.
B) Niche marketers that target the underserved segments of a market emerge.
C) It is the shortest stage of the PLC.
D) Product design changes tend to become functional rather than stylistic.
Correct Answer:
Verified
Correct Answer:
Verified
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