Multiple Choice
The process of defining,dividing,and subdividing a large homogenous market into clear identifiable segments having similar needs,wants,or demand characteristics is identified as _____________________________.
A) market segmentation
B) a consumer market
C) market criteria
D) market concentration
Correct Answer:
Verified
Correct Answer:
Verified
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Q27: This group is idealistic and pragmatic and
Q28: _ helps marketers develop marketing programs tailored
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