Multiple Choice
Firm XYZ is known for adopting a strategy that focuses on designing new products based on their assessment of the capabilities of their engineers and on the easy availability of resources.The firm's approach,which emphasizes the ease of production and the talents of its resources rather than the needs and wants of the marketplace,can be attributed to its ______ orientation.
A) production
B) sales
C) market
D) societal
Correct Answer:
Verified
Correct Answer:
Verified
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