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The Management at ABC Computers Believes That High Sales Will

Question 42

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The management at ABC Computers believes that high sales will result in high profit.Together with the company sales force,management devises a sales strategy to promote their new line of convertible laptops based on the assumption that consumers will purchase a product if the company promotes it aggressively.This sales hypothesis can be attributed to the company's ______ orientation.


A) production
B) sales
C) market
D) societal

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