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  3. Study Set
    MKTG Study Set 4
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    Exam 1: An Overview of Marketing
  5. Question
    A Sales-Oriented Firm Defines Its Mission in Terms of Benefits
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A Sales-Oriented Firm Defines Its Mission in Terms of Benefits

Question 8

Question 8

True/False

A sales-oriented firm defines its mission in terms of benefits its customers seek,while a market-oriented firm defines its business in terms of goods and services.

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