Multiple Choice
Which of the following activities is not true of the marketing concept?
A) Satisfying customer wants and needs legally and responsibly
B) Integrating all the organization's activities to satisfy customer wants
C) Implementing effective and high-quality sales techniques to sell goods and services
D) Focusing on internal capabilities rather than on customer wants and needs
Correct Answer:

Verified
Correct Answer:
Verified
Q6: Which of the following is a drawback
Q7: Which statement expresses the American Marketing Association
Q8: A sales-oriented firm defines its mission in
Q9: A market-oriented firm has a competitive advantage
Q10: In the context of marketing,which of the
Q12: Employees are more likely to take prudent
Q13: When a firm believes that the sale
Q14: Which of the following statements is true
Q15: In the context of on-demand marketing,which statement
Q16: The company-wide business strategy designed to optimize