Multiple Choice
A market-oriented firm has a competitive advantage over its sales-oriented counterpart because ______.
A) it focuses on aggressive sales techniques to sell its products
B) it focuses primarily on the internal capabilities of the firm
C) it enhances individuals' and society's long-term best interests
D) it defines its business in terms of benefits its customers seek
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The authority that employees are given to
Q5: The Internet and the extensive use of
Q6: Which of the following is a drawback
Q7: Which statement expresses the American Marketing Association
Q8: A sales-oriented firm defines its mission in
Q10: In the context of marketing,which of the
Q11: Which of the following activities is not
Q12: Employees are more likely to take prudent
Q13: When a firm believes that the sale
Q14: Which of the following statements is true