Multiple Choice
A key account represents a customer who:
A) buys for an organization with geographically concentrated units.
B) involves a small number of key organizational members in the purchasing process.
C) purchases a significant volume as a percentage of a seller's total sales.
D) All of the answer choices
E) both involves a small number of key organizational members in the purchasing process and purchases a significant volume as a percentage of a seller's total sales.
Correct Answer:
Verified
Correct Answer:
Verified
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