Sales Managers Use a Variety of Measures to Evaluate Salesperson

Multiple Choice

Sales managers use a variety of measures to evaluate salesperson performance. When the measurement system is behavior-based, the sales manager:

A) employs objective measures to evaluate performance.
B) emphasizes a compensation system with a large incentive component.
C) monitors and directs the activities of salespeople.
D) indirectly supervises salesperson activities.
E) measures the self-esteem of each salesperson.