When Compared to a Traditional Selling Focus, a Key Account

Multiple Choice

When compared to a traditional selling focus, a key account selling focus is different in which of the following ways?

A) Uses a longer-term time horizon.
B) Wants to lower customer's total costs.
C) Individual salesperson is primary link to customer organization.
D) All of the answer choices.
E) Both uses a longer-term time horizon and wants to lower customer's total costs.