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    Business Marketing Management B2B Study Set 1
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    Exam 14: Bus Marketing Comm Managing the Personal Selling
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    Key Account Customers Purchase in Very Large Volume and the Focus
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Key Account Customers Purchase in Very Large Volume and the Focus

Question 18

Question 18

Short Answer

Key account customers purchase in very large volume and the focus of exchange extends beyond a core product as the seller augments the offering through____________________ services and support.

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