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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
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    The Sales Force Composite Approach to Forecasting Is a Quantitative
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The Sales Force Composite Approach to Forecasting Is a Quantitative

Question 29

Question 29

True/False

The sales force composite approach to forecasting is a quantitative forecasting method because it uses past sales data to predict future sales potential.

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