Market Segmentation Is

Multiple Choice

Market segmentation is:

A) more useful to consumer goods marketers than to business marketers.
B) of little value to business marketers that concentrate on the governmental and institutional sectors of the organizational market.
C) difficult to apply in the business market because groups, not individuals, make many purchasing decisions.
D) a useful tool for both business and consumer goods marketers.
E) inappropriate for low market share firms.