A Successful Implementation of a Segmentation Strategy Requires Attention To

Multiple Choice

A successful implementation of a segmentation strategy requires attention to:

A) how should the sales force be organized.
B) what adaptations will be needed to serve selected international market segments.
C) which media outlets can be used to target advertising at a new segment.
D) all of the answer choices.
E) both what adaptations will be needed to serve selected international market segments and which media outlets can be used to target advertising at a new segment.