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    Business Marketing Management B2B Study Set 1
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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
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    By Directing Its Resources to All of Its Customers Evenly
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By Directing Its Resources to All of Its Customers Evenly

Question 54

Question 54

True/False

By directing its resources to all of its customers evenly, the business marketer is less vulnerable to focused competitors that may seek to "cherry pick" the firm's most valuable customers.

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