Multiple Choice
Chandler Machine Tool has been successful in segmenting their market using the following bases: (1) NAICS category and (2) key purchasing criteria emphasized by particular groups of buyers within each NAICS industry. They are using:
A) macro bases of segmentation.
B) micro bases of segmentation.
C) a blend of macro and micro bases of segmentation.
D) psychographic and economic bases of segmentation.
E) none of the answer choices.
Correct Answer:
Verified
Correct Answer:
Verified
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