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    Business Marketing Management B2B Study Set 1
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    Exam 4: Segmenting the Business Market and Estimating Segment Demand
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    Using a Product Example and Market Setting of Your Choice
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Using a Product Example and Market Setting of Your Choice

Question 20

Question 20

Essay

Using a product example and market setting of your choice, describe the underlying logic of forecasting with regression or causal analysis. What are the limitations of the approach?

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