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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Retail Store Type and Usage Rate Are Both Variables Used
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Retail Store Type and Usage Rate Are Both Variables Used

Question 104

Question 104

Multiple Choice

Retail store type and usage rate are both variables used to employ ________ segmentation.


A) geographic
B) demographic
C) loyalty
D) psychographic
E) behavioral

Correct Answer:

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