DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than

Multiple Choice

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and deal with claims. It wants to introduce its product into new markets, but needs a prediction of how successful its sales efforts will be. Researchers invited four groups of eight insured people to talk about home and auto insurance. Their conversations were recorded and analyzed to determine if there were any differences between customers from different markets. These sessions are

A) experiments.
B) focus groups.
C) panels.
D) evaluative interviews.
E) depth interviews.