Figure 8-6AConsider Figure 8-6A Above

Multiple Choice

Figure 8-6AConsider Figure 8-6A above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. What does this figure represent?

A) a trend extrapolation
B) a Likert scale report
C) a perceptual map
D) a cross tabulation
E) a marketing input report