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    Exam 8: Marketing Research: From Customer Insights to Actions
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    "Have You Been to a Dentist Within the Past Twelve
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"Have You Been to a Dentist Within the Past Twelve

Question 98

Question 98

Multiple Choice

"Have you been to a dentist within the past twelve months? ___ Yes ___ No" is an example of which type of question?


A) Likert scale
B) semantic differential
C) dichotomous
D) open-ended
E) evaluative

Correct Answer:

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