menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Study Set 15
  4. Exam
    Exam 8: Marketing Research: From Customer Insights to Actions
  5. Question
    ________ Question Is the Simplest Form of a Fixed-Alternative Question
Solved

________ Question Is the Simplest Form of a Fixed-Alternative Question

Question 99

Question 99

Multiple Choice

________ question is the simplest form of a fixed-alternative question that allows only a "yes" or "no" response.


A) A dichotomous
B) An open-ended
C) A closed-end
D) An attitudinal
E) A semantic differential

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q94: Databases that are subject to _ platforms

Q95: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB7462/.jpg" alt=" Figure 8-6B -Consider

Q96: Two key elements in deciding how to

Q97: Individual interviews involve<br>A) several people asking the

Q98: "Have you been to a dentist within

Q100: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB7462/.jpg" alt=" Figure 8-4, Question

Q101: A market researcher showed a plain print

Q102: Marketing research is<br>A) the process of systematically

Q103: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB7462/.jpg" alt=" Figure 8-6AConsider Figure

Q104: Each survey method, from focus groups to

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines