Grape-Nuts Was One of the First Cereals Post Cereal Co

Multiple Choice

Grape-Nuts was one of the first cereals Post Cereal Co. ever marketed. It scores well in brand awareness studies, but recently its sales have been declining. Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first

A) update the flavor of the cereal by making it slightly sweeter.
B) increase the amount spent on advertising and sales promotion.
C) do marketing research to identify what needs were not being satisfied.
D) hire additional salespeople who were younger and more assertive to contact grocery stores.
E) realign Grape-Nuts as a "star" and increase production.