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    Marketing Study Set 15
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    The Fourth of Five Steps in the Marketing Research Approach
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The Fourth of Five Steps in the Marketing Research Approach

Question 138

Question 138

Multiple Choice

The fourth of five steps in the marketing research approach is to


A) develop findings.
B) define the problem.
C) take marketing actions.
D) develop the research plan.
E) collect relevant information.

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