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DirectProtect Is an Insurance Provider That Uses Telemarketers Rather Than

Question 140

Multiple Choice

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and to deal with claims. Prior to introducing its product into new markets, it wants to predict how successful its sales efforts will be. The marketing research firm hired to conduct the research study has six months to gather, analyze, and present its data to DirectProtect. The required time frame is an example of


A) a dependent variable.
B) an obstruction.
C) an objective.
D) a constraint.
E) an independent variable.

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